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Strategic Sponsorship Marketing Planning and Development

Sponsorship Recovery Package

In light of the current upheaval and economic damage caused by the pandemic, we want to help organizations retain current sponsors and recruit new partners once the market becomes more active. Though we can’t provide this service on a pro bono basis, we can offer substantial value for a relatively economical investment. The work described below will be performed by principal Kevin Bartram.

In order to help organizations get ready to accelerate coming out of the shutdown period, we will provide a consulting package that includes:

  • An introductory hour-long call where we exchange initial information
  • A review of the organization’s existing or planned sponsorship offering
  • Sharing of best practices and information from relevant case studies of work conducted by Bartram
  • Feedback on the organization’s sponsorship plans, structure and offering
  • A call to discuss the feedback to help with clarity and action to be taken
  • Review of follow up information and a third call to discuss strategies, adjustments and next steps

PRICE: $1,895

For organizations that need additional help creating a new program offering, we can provide access to our Assessment Program, an comprehensive interactive document that serves as a guide for gathering the information needed to establish a new/enhanced sponsorship offering. Adding this exclusive tool to the above package is priced at $2,495.

Please contact us for more information.

At Bartram Partnerships, we see sponsorship marketing as a means for qualified properties to generate much needed revenue while establishing partners that will also provide value in a variety of forms to stakeholders.

One of our most popular services is working with our property clients to design unique partnership programs that attract the right brands to support their venue, event or program.

We start with the end in mind, clarifying your mission and purpose and identifying your objectives for successful partnership development. This groundwork is designed to help attract complementary partners to your property, adding value to your offering to eventual cash-paying sponsors.

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    We organize, package and value the benefits you can provide to sponsors, most notably calling out and leveraging the ways in which your audiences can be reached through your leadership.

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    We conduct competitive scans, looking at comparable properties and other sponsorship offerings in your market.

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    We create communication materials and help the property incorporate its offering into its various communications channels—following a thorough review of assets to determine benefits and packaging.

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    While we with you to take your program to market, new sponsorship information can then be promoted through your website, social media and email communications.

While our primary goal is to help you develop a sponsorship program that monetizes your event, venue or program, we are also focused on conducting strategic partnership development, helping your organization make connections and plan programs that will appeal to your audience and support your property for years to come.

Get in touch to find out how we can support your sponsorship marketing efforts whether creating a new program from scratch or enhancing existing efforts.