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Sustainable Venues: Impossible Foods and Climate Pledge Arena

We facilitated a revolutionary partnership that positions Impossible’s plant-based meat products as the official burger of the new Climate Pledge Arena and the NHL’s Seattle Kraken. Working on behalf of arena developer Oak View Group, we accessed our sustainability-oriented relationships to identify Impossible as a potential partner for their cutting-edge new sustainability-minded arena. The brand leaders in the exploding plant-based food sector, Impossible saw the vision and stepped up to become a major partner of the new Amazon-led venue. This resulted in Impossible bring the first brand to have its plant-based products positioned as the "Official Burger" of a major US sports venue. The partnership provides Impossible with a branded vegetarian-based food court, multiple point of sale locations for a range of products, and an array of customized arena assets to make their brand stand out.

Check back for more information about this groundbreaking partnership and for what it means for the future of sports and entertainment concessions.