Community Engagement: Golden State Warriors & PG&E

On behalf of client PG&E, we have facilitated the design, development and activation of multiple programs with the Golden State Warriors, involving numerous community benefactors. The programs are designed to bring the combined community commitment of the Warriors and their partners at PG&E to underserved groups in Oakland, San Francisco and the greater Bay Area. Programs include:

Local Warriors – A proprietary co-branded program that emphasizes volunteering with well-placed nonprofit organizations. Local Warriors is comprised of multiple events each season where substantial numbers of company and team volunteers come together with organization and community leaders to enhance community spaces, school grounds, parks and other sites. We seek to inspire fans and community members to get involved and support the vital groups involved in the projects. Link to stories

Hoops 4 Kids – The Warriors are the greatest three-point shooting team in NBA history with the most skilled three point tandem, Splash Brothers Steph Curry and Klay Thompson, leading the way. Hoops 4 Kids leverages this success by generating $500 per 3 point shot at home games for several local nonprofit organizations. Each of the beneficiaries is hosted at a game and recognized for their work, with PG&E producing a video for each to use in social media promotion and fundraising. Hoops 4 Kids raises around $500K each year for the deserving community nonprofit partners.

Makin’ Hoops – Working with community all-stars the Good Tidings Foundation, PG&E works with the Warriors to support refurbishment of basketball courts in underserved communities, revitalizing these invaluable assets in a form that touches the lives of thousands. The courts are fully renovated and brought to life through the incredible work of Good Tidings and the Warriors, with funding support from PG&E. For some examples of these projects please see here.

We are also proud to say that the combined efforts were recognized by the Warriors with the sponsor Activation of the Year award for the 2016-17 season.