Cause-Driven Civic Event: San Jose Grand Prix & The Canary Foundation

As a cancer research organization in the nascent stages of its development, The Canary Foundation worked with Kevin and his colleagues to find a high-profile event platform that would launch their cause and serve as a hub for a network of partners. They sought to make a big splash with an event that could be used to give potential donors and partners access to a unique experience while delivering an economic driver for the City of San Jose.

As a result, Kevin and his team developed a partnership between Canary Enterprises, CHAMP Car and the City of San Jose to develop the San Jose Grand Prix, a major league car race and urban festival in downtown San Jose.

Kevin’s team generated the necessary cash and media sponsorships to make the three-day event a huge success, attracting over 150,000 race fans in its first year. The Canary Foundation enjoyed the high-profile launch of their cause platform, generating millions in new donations and long-term gain from the relationships established hosting the race festival.

Connect with us to learn more about the services highlighted in our sponsorship and experiential program examples, and find out how we can develop and activate a partnership that gets great results for your property or brand.