Sustainability-based partnerships are an effective tool for addressing environmental issues and for organizations to be positioned as climate action leaders. Of course, this also requires that corporate partners are making meaningful climate commitments as part of a sustainability-based partnership.
The basic approach is for brands to drive their sustainability messaging, promotion and green product development through work with organizations and sponsored properties that are active or seeking to be better positioned in the environmental space.
A form of social cause or “purpose” based marketing, sustainability partnerships drive action that address the most vital issue of our time and one that interconnects many other human challenges: climate change and its myriad impacts.
Please see our case studies for more details on this innovative, groundbreaking work.
We have a robust network of relationships and ample experience in the space to be effective facilitators of partnerships that drive environmental action. We are currently supporting Grounded, a new non-profit created to accelerate solutions for the climate crisis that produces an annual Summit.
We have conducted extensive work in support of brands and properties seeking to be more sustainable, including over a decade of helping PG&E green a diverse array of properties including the Exploratorium, Outside Lands, California Academy of Sciences, Mill Valley Film Festival, Marin County Fair and many more.
Over 12 years supporting PG&E, we played a pivotal role in helping to green what is now the San Francisco Giants’ Oracle Park, the most sustainable ballpark in the country; we also supported Sonoma Raceway’s innovative “Accelerating Sustainable Performance” program which supports green action in an unlikely environment.
We collaborate with the Green Sports Alliance, an organization comprised of brands, leagues, teams, colleges and NGOs that come together to advance sustainability through sports and entertainment properties.