Sponsorship Strategy and Planning for Brands

Kevin and his collaborators have extensive sponsorship planning and program development experience. This work has involved developing new sponsorship and event concepts; establishing innovative sponsorship strategies that align with corporate social missions; designing and negotiating new marketing partnerships; and overseeing program activation to see a creation through completion.

We understand that a solid sponsorship strategy isn’t a “nice-to-have” for brands: it’s integral to the success of an effective integrated marketing program, and the best approach to generate an empirical and/or social ROI and to engage with passionate audiences.

Brands big and small understand the value of expert sponsorship planning and have turned to Kevin and his colleagues to support the design, development and negotiation of their most significant sponsorship and marketing partnership deals.

Brand Consulting Highlights

  • SUSTAINABILITY PARTNERSHIPS that result in new greening measures, education and outreach

  • COMMUNITY RELATIONS PROGRAMS that help brands deepen ties and enhance reputations

  • NAMING RIGHTS AGREEMENTS that help brands with high-profile community positioning while generating direct returns that help offset much of the sponsorship cost

  • BUSINESS DEVELOPMENT with new accounts and enhanced revenue-generating measures

  • ALIGNMENT WITH ELECTED OFFICIALS and other community influencers

We consistently work with brands to develop and execute partnerships that not only build awareness for brands but also build awareness for important causes and social organizations, connecting all to values-based audiences.

We have counseled and supported a wide range of brands with their sponsorship planning, and we can do the same for your company. We work closely with brands to understand their objectives, research relevant opportunities, design program details and identify metrics of success that are specifically suitable for each particular audience, message and budget. We can also apply this process to repairing or enhancing existing sponsorships and experiential platforms.

Please review the list of brands we have worked with over the past two decades to get a sense of the comprehensive experience and knowledge amassed by Kevin Bartram and his colleagues over the years.

Connect with us to learn more about our sponsorship planning, development and activation management services—and how we can design a solid, profitable sponsorship strategy for your brand.