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Partnerships for Recovery Revisited

By Kevin Bartram | November 21, 2022

The post below this new entry was written in early April 2020. Little did we know at that time the challenges that lie ahead. Remember those innocent and disorienting days? We had no idea how long we’d be out of our offices, away from meetings, unable to attend events and having to deal with inept…

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Serving Communities Authentically while Enhancing Brand Reputation

By Kevin Bartram | August 24, 2020

Here’s a presentation developed for a virtual content marketing conference. It’s a story about the partnership between the Golden State Warriors and PG&E which involved extensive community engagement and volunteering. We facilitated extensions that took place out in the community via social service, beautification and sustainability programs with involvement of client execs, Warriors players and…

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The Coming of Age of Social Impact Marketing

By Kevin Bartram | July 7, 2020

It’s redeeming to see a wave of corporate brands, professional sports teams and mainstream media outlets embrace the wide array of social causes amplified due to the varied crises humanity is currently experiencing. Whether it’s Black Lives Matter, gender equality, environmental action or social media advertising scrutiny, leaders within some of the country’s most prominent…

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Reflections on a Virtual Earth Week

By Kevin Bartram | April 28, 2020

With last week’s 50th anniversary of Earth Day, there were many ways to explore new climate-related information provided by some of the world’s environmental leaders. After absorbing many of these talks and the accompanying information, I wanted to share some observations and common themes. Collective Considerations First off, the current virus crisis has opened the…

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Create Sponsorship Offerings with the End in Mind

By Kevin Bartram | May 9, 2019

When starting a sponsorship program for a venue, event or cause, an organization needs to have an idea of where it wants to end up—target revenues, types of partners, priority industries or companies and, of course, a plan for how to attract the new partners, negotiate agreements and manage activation. As important as any of…

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When Naming Rights Work

By Kevin Bartram | May 2, 2019

We’ve all seen it before—a venue name change with a new corporate name applied that receives a tepid public response at best and is unsupported at worst. The name change process is nuanced and can end up greatly influencing the degree of success experienced by the property and its new naming partner. Through solid, strategic front-end thinking,…

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Partnership Can Heal Our Division

By Kevin Bartram | November 7, 2016

While considering the plight of our country and the decorum of the current election, it is easy to be discouraged and to wonder how we will ever come together as a society. The reaction by some to the ever-increasing diversity and needs of our population leads to resentment and resistance and we wind up paralyzed…

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