• 360 Ignacio Blvd., Novato, CA, 94949
  • 415 883 8777
  • kevin@bartrampartnerships.com

News

Our Work

Projects

The following are some of Kevin’s career highlights as well as case studies that illustrate the true nature of this refined form of partnership development—and the potential impact of this work. While each of these projects involved some aspect of sponsorship, the outcomes required true partnership among the participants, as facilitated by Kevin and his team.

MAJOR CIVIC EVENTS

Partnerships drive event development; each event generates huge economic impact; all have social cause/action as primary element. Click for full client list.

San Jose Grand Prix—a partnership between the Canary Foundation, City of San Jose and CHAMP Car that led to three years of downtown racing entertaining 150,000 fans per event

Golden Gate Bridge 75th Anniversarypartnerships covered the cost of the celebration and supporting creation of new trails and a bridge visitor center through the Golden Gate National Parks Conservancy

America’s Cuppartnership development for the City of San Francisco and the America’s Cup Host Committee

New California Academy of Sciences and Exploratorium openings—driving sustainability actions and supporting opening events via PG&E lead partnerships

California State Fair, Marin County Fair and numerous other fairs and festivals, primarily involving sustainability actions including innovative deployment of renewable energy systems

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ECOSYSTEM DEVELOPMENT

Creation of complex arrays of interlocking partners that joined together to create exponentially greater value through collaboration. Click for full client list.

Accelerating Sustainable Performance, a corporate partnership program at Sonoma Raceway that drove venue greening actions

Internet Home Alliance, a consortium of 30+ brands that collaborated to drive the new “internet lifestyle”

Save Mart Center naming rights, with Pepsi and various QSR partners

Golden Gate Bridge 75th Anniversary

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GLOBAL SCALE CAUSE ACTION

Development of programs to serve broad interests, all driven through partnership. Click for full client list.

Cisco System NetAid—addressing global poverty and hunger with the United Nations and a wide array of musical performers, led by Bono and Quincy Jones and supported by President Bill Clinton and Prime Minister Tony Blair

National Geographic Caravan—to promote cultural awareness across NatGeo platforms

Human Potential Movement—partnership programs for Esalen Institute, Institute of Noetic Sciences, select publishers and authors in the personal development space

STEM Education programs for various clients including NASA and Akamai

Sustainability programs and partnerships for a wide range of clients and partners

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SUSTAINABILITY

Innovations in driving sustainability actions through sponsorship actions and partner ecosystem creation, with work in this space going back many years. Click for full client list.

Giants/PG&E—lead greening efforts with partners at PG&E and others to develop innovations like the first green garlic fries stands and LEED Silver certification

Sonoma Raceway—development of a major solar energy deal with Panasonic, alt fuel partnership with Amyris and more

West Coast Green, Green Festivals—various partnerships

Kapalua Resort—partnership program to support property greening during redevelopment

Habitat for Humanity, Outside Lands Music Festival, Mill Valley Film Festival and dozens more in partnership with our clients

Solar consulting—with brands and properties to drive consumer and institutional solar adoption through partnership

 

INNOVATIVE NONPROFIT PARTNERSHIPS

Major nonprofits have long called on Kevin to help develop new partnerships, leading to substantial advancements and change in the way each dealt with corporate partners; brand clients have deployed Kevin to generate greater value from nonprofit partnerships through creative program design and activation management. Click for full client list.

Bay Area Discovery Museum—naming partnership with Wells Fargo and other supporting relationships

Walt Disney Family Museum—lead partnership with Wells Fargo for Snow White 75th anniversary

Golden Gate National Parks Conservancy—partnerships funded GGB75 anniversary plus support of new GGB visitor center and nearby trails

Canary Foundationcreation of major branding platform with San Jose Grand Prix

California Film Institute/Mill Valley Film Festival—lead green partnerships

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NAMING RIGHTS

While the naming rights sector has evolved greatly since Kevin developed his first such program with the Giants and Pacific Bell, it remains a unique practice with each deal looking different and the inherent value going well beyond the name on the building. Click for full client list.

Corporate/Property Counsel—various brands and properties have called on us to provide counsel on a wide range of properties right up to and including the planned new Golden State Warriors San Francisco arena

Pacific Bell/AT&T Park, Save Mart Center (Fresno State)led development and negotiation of each precedent setting deal

Mondavi Center, UC Davis—unique funding platform for performing arts center

Wells Fargo Center for the Arts, Wells Fargo Pavilionvalue laden arts platforms designed to enhance/create venues for community institutions

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GOVERNMENT/UNIVERSITIES

Partnerships come in all shapes and sizes and those generated with and for government entities can be the most complex but very high impact and meaningful to communities served by brands and their partners. Click for full client list.

City of San Francisco—partnerships in support or major events to help diminish taxpayer impact

City of Sacramento—innovative municipal sponsorship program to fund city recreation programs

University partnerships—above mentioned partnerships at UC Davis, Fresno State plus others within UC system and with collegiate athletic conferences

NASA—consulted on variety of partnerships for STEM education, land use and festival creation

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SPORTS & ENTERTAINMENT

Extensive work with most major Bay Area teams including on-going active work with the SF Giants, SF 49ers, Golden State Warriors, Oakland A’s and San Jose Earthquakes as well as the SF Super Bowl 50 Host Committee, Major League Baseball, Another Planet Entertainment, Live Nation and SHN.  Click for full client list.

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OTHER BRAND ACTIONS

A wide range of corporate clients and partners have advanced their strategic and bottom line interests through work with Kevin, including Wells Fargo, Pepsi-Cola, Toyota, Clorox, Genentech, HP, Kaiser, Levi-Strauss, Panasonic, SunPower, Anheuser Busch, Citibank, NBC and Disney.Click for full client list.

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