• 360 Ignacio Blvd., Novato, CA, 94949
  • 415 883 8777
  • kevin@bartrampartnerships.com

News

Approach

Our Approach

Bartram Partnerships exists to drive business growth and social action through fully customized partnership programs.

Methodology

Our work is designed to help clients create substantial new partnerships that drive business, create change, and lead to long-term stakeholder benefits.

This is accomplished by tapping Kevin’s extensive knowledge base, amassed from a broad range of experiences working with a diverse array of organizations and individuals for over two decades.

We don’t simply offer quick fixes, we train organizations and their leaders how to successfully establish long-term sustainable partnerships and sponsorships using proven, sophisticated systems.

This detailed, strategic process leads to growth in unexpected areas, with new partnerships that serve the organization beyond funding. The accumulation of value generated through these extended relationships increase the financial value and impact of partner offerings.

Understanding that no two programs or clients are the same, we do start with some relatively standard steps in developing a new partnership platform and for seeking new relationships that serve our clients’ bottom line interests.

For Properties – sports, entertainment, civic, cause or others seeking partners

• Start with the end in mind—clarify mission, set objectives, and determine needed outcomes

• Determine possible complementary partners to be involved—media, nonprofit, other

Identify, organize and value available assets to determine benefits for offering

Define potential new benefits to be offered to prospective partners

• Research comparable programs and in market competition

• Work with organization leaders and staff to ensure new offering fits within existing systems

• Establish value of offering based on research and valuation models

Map out go-to-market plan, work with staff to align other outreach activity

• Package offering and create communication materials

• Take to market in collaboration with client leadership

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For Brands – enterprise, emerging, consumer or B2B

Set objectives and definition of success

• Review existing or previous related activities (what worked, what didn’t, and why)

• Review competition’s comparable actions and determine differentials in new actions

• Establish evaluation criteria to be used in reviewing opportunities

Seek information from potential partner properties, anonymously if appropriate

Consider proprietary, brand-owned platform options (self-created)

• Evaluate opportunities and present findings

• Determine best path forward, considering activation needs and costs

• Work with potential partners to design partnership

• Negotiate and activate

Our Valued Clients

Below is just a sampling of some of the relationships we've cultivated over the years.
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